Marketing en ligne et gestion de contenu Web - Brochures Produits

Archive Manager automates Web site archiving processes. You can retrieve an archived Web page or entire site for a specific date, time and visitor profile and view these pages with the original content and layout. Archive Manager enables your organization to comply with regulatory requirements and record all versions of Web site pages.

Audience Manager enables marketing departments to gather important information about audiences including their interests and characteristics. This type of information is vital to reach audiences with relevant and engaging content. Audience Manager gives you the ability to transform anonymous contacts into identified contacts.

In today’s connected world, a well managed Web presence is essential for any organization to achieve business success. The internet provides unprecedented opportunities for border-free communication. Many organizations use the internet to reach worldwide audiences. These organizations need to balance centralized messages and branding with localized content and contributions. SDL Tridion’s BluePrinting technology allows you to create this balance.

To use content strategically and to understand the ROI for online investments, communication and marketing departments need to know what their visitors are really interested in. Communication Statistics goes beyond most third-party tools and tracking systems by providing content authors with information about the popularity of individual pieces of content.

Web and print is a proven combination in marketing campaigns. However these channels are often managed in different systems and therefore difficult to control with a high risk of inconsistent marketing communication. Connector for InDesign® integrates your Web- and print channel for unified messaging and to achieve great efficiency improvements.

Your professionals offer many skills and a broad range of expertise that can be used to enhance your Web site. SDL Tridion R5 provides different interfaces to its core product, Content Manager, to ensure that those who need to contribute can do so, easily and effectively.

R5 separates content management from content delivery. Content Manager publishes content to Presentation Server and Content Broker, ensuring all original content is safely inside a firewall and that only published content is outside the firewall. In addition, this decoupled content delivery architecture allows for a dynamic Web platform that runs on a multitude of infrastructure platforms.

SDL Tridion provides specialized tools for enterprise environments that ensure efficient processes when working with multiple servers, integrating with your enterprise applications and data, and scheduling content distribution to web servers.

Outbound E-mail allows you to manage and optimize e-mail marketing and communication campaigns. Outbound E-mail is fully integrated Content Manager, enabling you to coordinate Web and e mail channels. As a result, you can use the e-mail channel to promote Web site content and ensure consistency in both channels.

So many messages vie for the attention of online visitors that generic messages can no longer compete. Personalization enables communication and marketing professionals to create targeted messages for specific audiences and link content with visitor preferences.

SDL Tridion Translation Manager is for corporate communication, marketing and translation management professionals who need to manage international campaigns, promotions, product launches and Web sites for global markets. Translation Manager enhances R5’s BluePrinting technology to coordinate the central marketing and communication activities of organizations  with efficient translation management. This ensures faster time-to-market and greater cost control within a structured process.

Online services are growing for a couple of reasons: customers increasingly expect quick access to information and services online and organizations are recognizing the financial and efficiency benefits of online services. Providing these services online requires the involvement of customer support, sales, communication, marketing and IT.

Interactive, online forms provide Web site visitors with direct access to online self-service. WebForms enables business units to create and update online forms quickly and easily. Using WebForms you can provide business units with an easy way to interact with online audiences.